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CreativityWe Dig Creativity, WDC Solutions

Branding & Design

One consistent identity across everything a customer touches.

Everything visual a company needs, built as a system rather than a set of one-off files. We work out what the brand has to say before we draw anything, then design the identity, the motion and the assets that carry it, so the logo, the deck, the storefront banner and the app icon all read as the same company.

Talk about Branding
How it goes

What working with us on branding looks like

  1. 01

    Discovery

    We learn the business, the customer and the market before a single mark is drawn.

  2. 02

    Brand strategy

    Positioning and message, agreed in writing, so the design has something to serve.

  3. 03

    Identity design

    Logo, type, colour and layout built as a system, not a single lockup.

  4. 04

    Motion & micro-animation

    How the brand moves: transitions, micro-animations and motion design.

  5. 05

    Brand guide

    The rules written down, so anyone can apply the identity without guessing.

  6. 06

    Asset rollout

    Profiles, flyers, posters, banners, printables and physical brand stands.

Proof

Branding we have already shipped

All branding work
Moore Designs: A bowtie hidden in an arrow, for a tailor who makes bothMoore DesignsBespoke tailoring and menswearSkinish: Softness without noise, written down so it survives the tenth postSkinishSkincare and haircareThinkers Diary: An identity for a podcast, where the mark spends its life on a dark photographThinkers DiaryPodcast and mediaMARFAA Authentic: Freedom from Limits, drawn as a creature inside a worldMARFAA AuthenticApparel and streetwearDhiol World: One parent, four divisions, and a system that still runs every monthDhiol WorldTechnology retail, repair, consulting and paymentsTAB The Ajoks Brand: A needle and thread, written as a signatureTAB The Ajoks BrandWomenswear and bespoke tailoring
Free, and yours

Try one before you talk to us

No sign-up, no email, no drip sequence afterwards. Answers in a few seconds, and they are the same checks we run on our own work.

Will CAC accept your business name?The words that need the Commission's consent and the ending your entity type has to carry, checked against section 852 of CAMA 2020 before you pay to file. It runs on your own device, so a name you have not registered yet is never sent anywhere.Check a name
Before you ask

Questions we get about branding

The originals, in the formats that keep working. A brand built here is handed over as a system rather than a single lockup: the vector artwork that can be scaled to a building or shrunk to a favicon, the versions for light, dark and busy backgrounds, and the type and colour that go with them. If you later work with someone else, you are not starting again.

Usually, and the first thing we will tell you is which it should be. Sometimes the mark is fine and what is missing is the system around it, the type, the colour, the layouts and the rules for using them. Sometimes the mark itself is the problem. We work out what the brand has to say before drawing anything, which is the step that answers this honestly rather than by selling you a redesign.

The writing, yes, and it is worth budgeting for rather than assuming. Copy is the most commonly under-budgeted part of a website, and a project waiting on words nobody has time to write is the most common reason one stalls. For images we will tell you plainly whether a shoot, stock or what you already have is the right call, and what each one means for the result.

Branding and design, SEO, full-stack web development, cross-platform app development, software engineering with AI, and social media and PPC. The point of keeping them under one roof is that there are no hand-off gaps between the people who design a thing and the people who build it.

Yes, and we would rather you asked than assumed. Tell us what you are working with and we will tell you honestly what it does and does not cover, rather than quoting for something you do not need yet.

Next step

Tell us what you need branding to do.

Describe the problem rather than the deliverable and we will tell you what it actually takes, including when the answer is less than you expected.

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