A non-profit's site and the campaign artwork that feeds it
About the client
Speak Up For A Change is a non-profit whose reach depends on being shared. The site and the social artwork are the same piece of work, because a campaign post that looks nothing like the site it links to loses the visitor at the click.
The brief
Build the site and design the campaign artwork as one system, so a post, a flyer and the page they lead to read as the same organisation.
The approach
The identity is set once and applied across both: the same type, the same colour and the same layout rules on the site and on every campaign piece, so nothing has to be redesigned from scratch each time a campaign runs.
Different flyers and posters kept giving people different impressions of the organisation. The visual system finally stays consistent whether they see it online or on the street.
What we did
- Site build
- Campaign and outreach artwork
- Social templates for recurring posts
- Identity applied consistently across both
Built with
Next.jsTypeScriptTailwind CSS