Two directorates, two visual languages, one association
About the client
The Nigerian Pharmacology Students' Association at Olabisi Onabanjo University publishes through two separate offices, a Sports Director and a Social Director, each running its own programme under the same administration.
The brief
Give both directorates artwork that reads as the same association while making it obvious at a glance which office is speaking, because the two audiences overlap but the events do not.
The approach
The offices are separated by genre, not by badge. Sports gets the visual language of a tournament: the esports pieces are built like game key art, dark and high-contrast with the title set heavy across the middle and the entry fee and date pinned into corner tabs the way a fixture card does it. Social gets the language of a night out: the movie night is a lit cinema interior with the price on a ticket stub, the hangout is neon-lit portraiture with the door time and cover charge on chips.
What holds them together is a shared frame: the association crest and the originating office line sit in the same position on every piece, and the administration credit runs along the base in the same weight. So the set reads as one association with two very different jobs, rather than as two associations.
What we did
- Esports tournament artwork for two competitions
- Movie night campaign with ticketing detail
- Social hangout artwork with venue, door time and cover
- Recurring new-week and anticipation posts
- A shared crest, office line and administration credit across both directorates
The season included
